On Friday March 8, Smirnoff Vodka will host Bacchanal Jamaica Carnival at the Mas Camp, Stadium North.

As the premier brand of choice for many high-energy occasions, Smirnoff will lend its premium party repertoire to Bacchanal. The brand will provide the opportunity to excite consumers with new, spontaneous and fun-filled experiences.

Following the successful launch of its Midnight Circus campaign, the brand plans to replicate some of the elements during Bacchanal. According to Marsha Lumley, Smirnoff brand manager, the campaign has received rave reviews from consumers.

"Smirnoff takes on a new magic with this thrilling campaign. Midnight Circus infuses a burst of circus vibe into every event. This week, look out for our magicians and stilt walkers, who will certainly evoke awe and curiosity in our consumers," Lumley said.

This year, Smirnoff returns as the exclusive vodka and title sponsor of Beach J'Ouvert. At Mas Camp, patrons can look forward to inclusive vodka, Smirnoff Ice and Smirnoff mix specials. A skybox deck area for hosting consumers as well as party zone right in front of the bar. Smirnoff is also adding its signature cocktails created for the event - Ringmaster, Raging Bull and Midnight Blue - in transparent cups to show off the bright colours.

vibrant colours

"Amidst the all-white dress theme, the vibrant colours of our Smirnoff cocktails will create an amazing contrast. We look forward to treating our consumers and know that they are going to enjoy every minute of the event," Lumley added.

In addition to these cocktails, Lumley said that the newest addition to the Smirnoff Ice line, Green Apple, will be introduced at the fête.

"And if this is all not enough, we have two surprise guest performers alongside DJ Duchess from Trinidad and guest selector DJ Kurt Riley, for your musical pleasure," she stated.

"If you want to be a part of the best soca event to date, then you can't miss this Friday at the Mas Camp. It is going to be tremendously entertaining," Lumley ended.