Isaiah Laing speaks at the launch of his book, Point Blank Range: A Bad Man Police - The Isaiah Laing Story.

Last year, Magnum Sting made history when the show was aired live on pay-per-view in multiple countries. Now the event's promoter Supreme Promotions, is set to present another historic first.

This year's staging will also see a full-blown reggae show. On December 26,Jamworld, St Catherine, will host not one, but two major festivals: reggae and dancehall - featuring today's giants of reggae and top dancehall acts, so patrons will get two shows with one ticket.

Another exciting addition is the introduction of a brand-new genre EDH (Electronic dancehall), a fresh new wave of electronic music merged with pulsating dancehall beats, anticipated to be another exceptional treat for the audience on Boxing Day.

"We have a reputation of always delivering the giants for a reasonable entrance fee that will not change for Magnum Sting 2014,"Supreme Promotions head Isaiah Laing said.

Magnum has been on board as a major sponsor of several of Sting's productions throughout the years. Their relationship dates back as far as 2002. This year, the company is putting major focus on the event to achieve monumental success.

Magnum Sting's stage opens at 8 p.m. with emerging artistes, and the roots rocking reggae show runs from 10 p.m. to 2 a.m. with Capleton, among othjer stars. At 2 a.m., the dancehall explosion begins. Sting climaxes with an anticipated clash.

Sophia Fairman, group brand manager for Fortified Wines and Liqueurs of J Wray & Nephew, says fans are in for a unique experience this year:

"This year, Magnum Sting gives patrons a complete Jamaican musical and cultural journey. This is what Magnum represents, as we continue to showcase our unique and diverse culture. We feel that Magnum Sting is doing just that and fans are in for an energetic experience."