The advert was first aired in November on local television and later premiered on social media, with a steady wave of persons commenting about its appeal to their emotions.

"This ad makes me cry every time I see it. Real knows real and, when you try, God makes a way. Touching," said one person on Facebook.

The advertisement is actually about two minutes and 10 seconds. However, it was edited to 60 seconds for television. It has, so far, received more than 28,000 views and 709 shares, as well as more than 2,000 likes, and counting, on Facebook.

The advert features a taxi driver faced with difficulties meeting a medical bill. The ad ends by showing the importance of JN Money Transfer to the lives of remittance receivers.

"This ad brought tears to my eyes, it's the best ad ever, love, JN a very touching way to bring across the business."

"This ad brought tears to my eyes" another person stated on Facebook.

Leesa Kow, general manager , JN Money Services, said the advertisement was designed to show how JN Money Transfer impacts the lives of many persons.

"We wanted to show that remittances are a lifeline for many persons in Jamaica and helps with their day-to-day expenses and emergencies," Kow said.

"We are happy that 'It's Love Well Sent' has appealed to our customers and others. It simply shows that if you tell a story most people can relate to, it makes a difference going forward," she maintained.

The ad may be viewed on Facebook at https://www.facebook.com/JNMoneyTransfer?ref=bookmarks#!/video.php?v=834087073320096&set=vb.168445343217609&type=2&theater; or on Youtube at https://ww w.youtube.com/watch?v=VlVNg1Jc71s