Popular dancehall artiste Master Bling has triggered a new dancehall craze with his new single, 'Love Sweet Yu'.

There is a viral video online of a girl going topless at a dance as she gyrates to his song in the middle of a dance in Grange Hill, Westmoreland. The girl goes topless, and gets upside down in a tree as the selector plays the song over and over again.

"The girls dem love get rude to Love Sweet Yu. Out west, dem start take off dem top and a draw down dem clothes and ah expose demself to the song, is a new craze, ah mad ting." an elated Master Bling said.

The video was recently posted on YouTube where it generated several thousand views and it seems that the topless trend to the song is going islandwide.

"The same thing happened inna one dance in Portland. A selector from Portland told me that. And a taximan told me that it happened in Bogue in Montego Bay, and it happen again on Tuesday night in Grange Hill during my birthday party. Di girls dem love da song deh," Master Bling added.

Master Bling believes that it is the raunchy lyrical content combined with the driving dancehall beat that has made the song such a strong aphrodisiac for the female dancehall patrons.He plans to do a video for the song in early January. He said that the song is also doing well on dancehall mix tapes in Panama and Costa Rica.

Earlier this year, Master Bling emerged as a major part of the new wave of Montego Bay artistes who are making a mark in dancehall. He first gained attention with the single Gallis on the Cannon Ball rhythm, which earned him a spot on Dancehall Night at Reggae Sumfest. He is booked to perform on Sting 2014.