Wray & Nephew White Overproof Rum's Q Is The Key promotion has been extended by 18 days until Sunday, January 18, with additional prizes added to the groundbreaking campaign.

The new date for the final draw for the jackpot prizes of two WIHCON homes will be on Friday, January 23.

From January 1-18, consumers will still have the chance to instantly win $200 phone credit every day (with over 200 winners daily) and in addition, on Friday, January 9, two lucky Wray & Nephew White Overproof Rum consumers can win big with an extra jackpot of $500,000 each.

Cecil Smith, group brand manager for Rums at J Wray & Nephew Limited, enthused about the Wray Q Is The Key promotion's extension and new prizes:

"With persons literally winning in the thousands and demanding more, we gave the people what they wanted, and extended the time period of the Wray Q Is The Key promotion for persons to continue winning with Wray," she said.

"It is the dream of many Jamaicans to own a home, so a large number of our consumers see the Wray Q Is The Key promotion as an opportunity to reach that milestone in their adulthood. We also know that 2014 has been a very challenging year financially for most, so we have now added two huge cash prizes of $500,000, so that persons can start their new year with a smile."

In Wray's Q Is The Key promotion, persons buy a 200ml-sized Wray & Nephew White Overproof Rum Q, peel the back label, locate the seven-digit code and text this code to 444-WRAY.

As of Sunday, December 14, 8,893 Wray & Nephew White Overproof Rum consumers have won a share of $7.15 million in CASH and $1.64 in mobile credit, in only nine weeks.